how you solve the problem
We have a paper "allergen guide".
Paper is great - writing things down is a great first step! But just like any physical format, it's not scalable. Digitizing your menu (which you already do) and dietary information allow for more people to get the information they need whether they're on their computer or phone. Not to mention, you can't make automated recommendations on a paper menu.
Our staff are trained to answer questions.
Your staff are probably quite well trained - we get it. But does every prospective customer who wants to visit your restaurant have the opportunity to speak with your staff? These days, your website is part of your staff, and they're answering most of the questions before anyone walks through your doors. Honeycomb answers any dietary questions with precision, directly from your website. Honeycomb complements the work you do on-site by extending your dietary accommodation to your digital platform.
Our customers already know what they want.
Your repeat customers? Yes, agreed. Your new customers? They don't have a clue. Honeycomb is designed as a perfect first impression to show new customers you care A TON about their dietary needs and have options to accommodate them.
Customers can call or email us if they have any questions.
They can, and they will. But would you want every customer to call you to ask directions, or would you prefer if they used Google Maps? Your time should be spent on high value tasks, not redundant questions that can be answered with a snippet of our code.
Customers can ask about the menu when they get here.
They certainly will - but you're assuming everyone wants to take a chance and visit your restaurant without knowing the dietary implications of eating there. Honeycomb is about transparency, and if you accommodate dietary needs, there's no reason why you shouldn't be transparent about your food and processes online.